Cool kicks ceo arrested (again)

@jaspers3

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Promoted product

Cool kicks

Why it worked

The video leverages a high-profile arrest and scandal involving a well-known brand (Nike) and a potentially controversial figure (CEO of Cool Kicks). The narrative of illicit activities, large sums of money, and potential legal consequences creates inherent intrigue and encourages viewers to speculate on the outcome.

Summary

The CEO of Cool Kicks has been arrested again for allegedly orchestrating a scheme to receive stolen Nike products from warehouses. This follows a previous incident where he was caught selling counterfeit items, and now faces potential prison time and fines.

Structure

1CEO arrested for stealing Nike products
2Scheme involved employees changing shipping labels
3CEO sold stolen shoes cheaply
4CEO and others face prison time and fines
5

Original caption

Whatchu guys think of the situation? #onlinemoney #resellercommunity #reselling #coolkicks #entrepreneur

More from @jaspers3

Product placement

Cool kicks: a shoe company. The CEO is arrested for receiving stolen items and selling them. This is an ACTING placement, as the company is central to the story. Removing it would change the video. Nike: a shoe company. Its warehouses were used to store stolen items. This is an APPEARING placement, as it is mentioned as the source of the stolen goods, but the company itself does not act in the video. Removing it would not change the video.

On-screen text

Cool kicks ceo arrested (again)

Transcript

Cool kicks CEO just got arrested again. You guys might remember back in October, there's a whole lot of drama going on because they got caught receiving stolen items. Also some stuff mixed in there with him getting exposed for selling reps, but that's not a news flash. So anyways, they were backdooring products from various Nike warehouses across the country. Meaning they would have Nike employees in those warehouses change shipping labels and get huge shipments sent to his warehouse, which he would pay hundreds of thousands of dollars for. From here, he would obviously sell these sneakers that he got for very cheap online and in the physical locations. But don't get me wrong, these were authentic shoes. So he is one of 12 people currently, I mean they already got caught, for doing this for the past four years. I made a video on this in October saying that he was receiving stolen products and like everyone was defending him. Everyone's like, that doesn't mean he's the one buying the stolen products, yeah, obviously it is. If convicted, him and somebody else could both face 15 years in prison and up to a half a million dollar fine. Do you guys think they're actually gonna get 15 years in jail or they're just gonna work with the Feds and rat out everybody who kind of built up their business?