In 2021 just before my dad passed - he would go out almost every day and hammer a stake down at Elephant Butte to see how much the water level was coming up and every year he'd say "this will be the best year yet"

@tiaashley21

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Why it worked

The video likely resonated due to its emotional appeal, focusing on personal memories and the poignant issue of environmental change impacting a beloved location. The relatable theme of loss and nostalgia, combined with a visually serene setting, could have driven engagement.

Summary

The video shows a person at the shore of a lake, with on-screen text detailing memories of the creator's father who used to measure the water level at Elephant Butte Lake. It highlights the current low water level in 2026 and reflects on the sentimental value of these memories.

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Original caption

Watching Elephant Butte Lake disappear is heartbreaking. So many of my childhood memories, summers, and weekends were spent here. It’s easy to see a shrinking shoreline, but what you don’t always see is the impact on the people who call Truth or Consequences and Elephant Butte home. Local businesses, families, and an entire community have been feeling the effects for years. I hope someday this lake gets the chance to thrive again 💙