DAY IN MY LIFE KINGDOM WIFE & MOM

@shanie.mckie

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Why it worked

The video combines a relatable "day in the life" format with a diverse range of product placements, appealing to viewers interested in lifestyle, beauty, and home organization. The creator's engaging personality and the inclusion of multiple brands create opportunities for various audience segments to connect with the content.

Summary

The creator shares a day in her life as a content creator, mom, and business owner, showcasing her morning routine, organizing her children's room, and donating outgrown clothes. She also highlights various beauty products and home decor items she uses and shops for.

Structure

1Morning routine and skincare
2Organizing kids' room and donating clothes
3Shopping for home decor at Ross
4Preparing a meal and ending the day

Product placement

The video features numerous products including La Roche-Posay cleanser, Medicube pads, The Ordinary serums, Black Girl Sunscreen SPF 30, Sephora hydrating balm, Dove body wash, Eadem lip serum, and various items from Ross like rugs, a clock, and a plant. The creator also shows a Sephora shopping bag and a Danessa Myricks Beauty product.

Call to action

go over to my YouTube because I do post twice a week and start in August. I'll be posting daily vlogs every single day. I don't know how I'm going to make it out of that. But that's what we've going to do. So go over there, subscribe to my YouTube and watch all the vlogs.

Original caption

Day in my life as a kingdom wife and mom. #momtok #Vlog #momvlog #dayinthelife #bodycareroutine @EADEM @DanessaMyricksBeauty @medicube global @The Ordinary @Dove Beauty & Personal Care @Naturium @LaRochePosayUS

More from @shanie.mckie

Their other posts in the index, biggest breakout first.

On-screen text

DAY IN MY LIFE KINGDOM WIFE & MOM

Transcript

I'm a 31-year-old Jamaican mom living in the US without her husband. Yes, I've been a long-time since marriage. That's me trying out an intro. But hey, my name is Shani and I'm a full-time content creator, a full-time mom, a full-time wife, a full-time business owner and all the things. I do not love doing voice over. I just love when the videos play and all you hear is the background. Something about that just give me a suiting vibe. And yeah, you're pretty much spending the day with me. It's almost back to school here in Florida. So I'm trying to get the boy's room done. I'm trying to do something different, give it a little bit of grown vibe I'm not just that. I'm actually working on the entire house, trying to put bits and pieces everywhere and most of my stuff they're from Tok shop. So if you love vlogs, go over to my YouTube because I do post twice a week and start in August. I'll be posting daily vlogs every single day. I don't know how I'm going to make it out of that. But that's what we've going to do. So go over there, subscribe to my YouTube and watch all the vlogs. You will love it there if you love to see this content. But guess what? Watch the rest of the video and I'll see you guys later. I know I said see you guys later, but I guess this is later. What are you guys doing with all the clothes that your kids outgrow because what I'm trying to do is to donate everything to the Salvation Army. That was three bags. I still need to go through their closet and stuff to see what they're not going to be wearing anymore and drop them off. There you go. You're welcome. This is also their third rug in their room since we've moved here and that's like two years ago. and I keep replacing the rugs because all to do is to make a mess. But stay tuned for the vlogs and see how we get this room together.