just got the email that daycare is going up again next month

@naptimehustler1

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Selling · SaaS › Finance Software

Bloomseen in 56 videos →

Why it worked

The video uses a relatable financial pain point (daycare costs) to introduce a contrasting positive financial outcome (growth in a Bloom investment account), making the mention of Bloom feel organic and aspirational.

Summary

The creator expresses frustration about a daycare price increase, calculating an additional $450 expense. However, they find solace in the fact that their 16-year-old's Bloom investment account is also growing.

Structure

1Daycare price increase notification
2Calculating the additional cost
3Expressing financial unpreparedness
4Mentioning a positive financial growth in Bloom account

Product placement

The Bloom investment account is mentioned as a positive financial growth, contrasting with the negative news of daycare costs.

On-screen text

just got the email that daycare is going up again next month it's only $150 more per kid but with 3 kids that's $450 we did not budget for the only number going up that I'm not mad about is my 16 year old's bloom account

Original caption

bloom keeps coming up so we are downloading it tonight!! #investingtips #parenting #bloominvesting #bloomlearntoinvest

More from @naptimehustler1

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Transcript

just got the email that daycare is going up again next month it's only $150 more per kid but with 3 kids that's $450 we did not budget for the only number going up that I'm not mad about is my 16 year old's bloom account