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12.1Talking HeadSocial Proof hookFinance
Hook
had a good day until another mom at my son's school said she's been investing for her kids for years and they're already way ahead
@alyssa.side.gig
6.1K followers · usually 295 views a post
Views
3.9K
Likes
44
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Why it worked
The video taps into a common parental concern about financial security and future planning for children, presenting a relatable problem and a simple solution (the Bloom app) in a native, non-intrusive way.
Summary
The creator felt inspired to start investing for her children after a conversation with another mother at her son's school. She downloaded the Bloom app that same night to begin this financial journey.
Structure
- 1Mom feels inadequate after hearing about another mom's kids' investments.
- 2Creator realizes she didn't know investing for kids was an option.
- 3Creator downloads the Bloom app.
Original caption
downloading bloom to help teach my kids to have financial security #learnfinance #moneytips #bloominvesting #bloomlearntoinvest
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