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Bloomseen in 56 videos →
12.1Talking HeadSocial Proof hook
Hook
had a good day until another mom at my son's school said she's been investing for her kids for years and they're already way ahead
@alyssa.side.gig
6.0K followers · usually 327 views a post
Views
3.9K
Likes
44
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1
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Selling · SaaS › Finance Software
Why it worked
The video taps into a common parental concern about financial security and future planning for children, presenting a relatable problem and a simple solution (the Bloom app) in a native, non-intrusive way.
Summary
The creator felt inspired to start investing for her children after a conversation with another mother at her son's school. She downloaded the Bloom app that same night to begin this financial journey.
Structure
- 1Mom feels inadequate after hearing about another mom's kids' investments.
- 2Creator realizes she didn't know investing for kids was an option.
- 3Creator downloads the Bloom app.
- 4Creator begins the journey of teaching her kids financial security.
Product placement
Bloom (app): acts - it is downloaded and used to help teach kids about financial security. Removing it would change the video's outcome.
On-screen text
had a good day until
another mom
at my son's school said
she's been
investing for her kids for
years
and they're already way
ahead
i didn't even know that
was
something i could do
downloaded bloom that
night
Original caption
downloading bloom to help teach my kids to have financial security #learnfinance #moneytips #bloominvesting #bloomlearntoinvest
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