Why it worked
The video uses a popular ASMR-style format with satisfying textures and sounds, combined with a creative and unexpected "recipe" for "stuffed butter" using slime and soap, which appeals to a wide audience interested in DIY and sensory content.
Summary
The creator demonstrates how to make "stuffed butter" using molds, wax, slime, and foaming soap. The process involves melting wax in molds, filling them with slime, and then adding foaming soap to create the final "butter" bars.