Why it worked
The video effectively uses a split-screen format to show two individuals using the same product, creating a sense of shared experience and popularity. The focus on a simple, relatable skincare ritual makes it easily digestible and potentially aspirational for viewers.
Summary
The video shows two different people using the same Sulwhasoo product, implying it's a shared favorite. Both individuals spray the product onto their faces, highlighting its use as a skincare ritual.