How my skin looks when I wake up: vs...

@sulwhasoo.indonesia

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SoundTikTok sound · girls night jersey club

Promoted product

Sulwhasoo

Take The First Step To Radiant And Youthful Looking Skin.

3 videos

Why it worked

The video uses a common relatable "before and after" format for skincare routines, showcasing a desirable transformation with a specific product. The visual demonstration of product application and the clear branding of Sulwhasoo make it effective for native promotion.

Summary

The video contrasts the appearance of the creator's skin upon waking with its appearance after applying Sulwhasoo skincare products before bed. It shows the application of a serum and a cream, implying a transformation for better skin.

Structure

1Skin upon waking
2Applying serum before bed
3Applying cream before bed
4Resulting glowing skin
5

Original caption

Sleep well, wake up glowing ✨ The skincare nighttime routine understood the assignment. 🌙 #SulwhasooID #TimelessBeauty #YouthfulSkinIn7Days

More from @sulwhasoo.indonesia

Product placement

Sulwhasoo (skincare product): ACTS - applied to face, likely improves skin. Removing it would change the video's demonstration of a skincare routine. Sulwhasoo Indonesia (creator account): APPEARS - the creator's account name. Removing it would not change what happens in the video.