I don't like sunscreen...

@a.closmain

684.7K followers · usually 131.2K views a post

Views

13.9M

Likes

93.4K

Comments

1.3K

Shares

3.1K

SoundTikTok sound · original sound - slwsngs_

View velocity

+3.5K views over 14.2d · ~244/day · 12 observations

Promoted product

medicube Collagen Glow Sunscreen

Embark on a revolutionary beauty journey with Medicube – a leading Beauty Tech and derma-cosmetic pioneer. We transcend boundaries, crafting innovative products and services tailored to your evolving desires. Revolutionize your beauty with us, setting a new standard in personalized derma-cosmetic excellence.

Why it worked

The video effectively addresses a common pain point with sunscreens (white cast) and presents a solution that offers additional benefits (glow, hydration). The visual demonstration of the product's performance and the emphasis on desirable ingredients contribute to its appeal.

Summary

The creator demonstrates the Medicube Collagen Glow Sunscreen, highlighting its ability to provide hydration and a glow without a white cast. The video shows the application process and emphasizes the product's key ingredients.

Structure

1Expresses dislike for sunscreen
2Introduces a different sunscreen
3Applies sunscreen, showing no white cast
4

Original caption

Calming and glowing with SPF protection 😋☀️ @medicube global Collagen Glow Sunscreen ✨ #medicube #nocastjustglow #sunscreen #koreansunscreen #skincare

More from @a.closmain

Product placement

medicube Collagen Glow Sunscreen: ACTS - it is applied to the skin, and the video demonstrates its effect (no white cast, glow). Removing it would change the video's focus and demonstration. Appears as a watermark/logo on the tube. Removing it would change the video's focus and demonstration.