Why it worked
The video leverages public interest in a tangible change to a universally used product (currency) and invites participation, creating engagement. The visual presentation of the new designs is also appealing.
Summary
The European Central Bank has unveiled 10 finalist designs for new euro banknotes, featuring either European cultural figures or nature. Citizens are invited to provide feedback on these designs through a public consultation by September 21st, before the final decision is made later this year.