thinking back to the time I accidentally convinced the world I invented the Beachwaver 😅

@jeremystoomuch

1.9M followers · usually 9.1K views a post

Views

76.5K

Likes

2.6K

Comments

49

Shares

7

SoundTikTok sound · original sound - craigsla

View velocity

+21.8K views over 18.0d · ~1.2K/day · 5 observations

Promoted product

Beachwaver

Beachwaver Patented Dual Voltage Rotating Curling Irons Vegan Hair Care Subscription Kits. Vegan Hair Care. Paraben Free. Formaldehyde free. Cruelty Free. HiX, Bond Multiplier. Wrap Up Bun Maker. Dry Shampoo. Braid Balm. Good Vibes Shampoo and Conditioner. Braid Balm. Reparative Pre Shampoo Foam.

8 videos2 creators

Why it worked

The creator uses humor and a relatable "aha!" moment to capture attention, then pivots to a storytime tease that leverages audience curiosity about behind-the-scenes experiences with a known brand.

Summary

The creator humorously recounts a time they felt they invented the Beachwaver hair tool, sharing a brief anecdote about recording their thoughts. They then ask their audience if they'd be interested in a storytime about their experience working with the Beachwaver team.

Structure

1Creator reflects on a past moment of perceived invention
2Recounts the spontaneous decision to record their thoughts
3Asks audience about interest in a storytime about working with Beachwaver

Original caption

😅 One of the wildest times of my life!!!! Would anybody be interested in a storytime on my experience working with the Beachwaver team and Sarah Potempa? I have a podcast now 😁 #beachwaver #hairtok

More from @jeremystoomuch

Product placement

Beachwaver: ACTS - used to curl hair, result is visible. Removing it would change the video's premise. Sarah Potempa: APPEARS - mentioned as the founder of Beachwaver, but her interface is not operated and no result comes from her directly in this video. Removing her name would not change what happens in the video.