Loading video…
All breakouts
306Silent UGCBefore / After hookEcommerce
Hook
backstage glam → runway moment
@thebeachwaver
1.3M followers · usually 6.3K views a post
Views
1.9M
Likes
68.5K
Comments
359
Shares
558
Why it worked
The video leverages the 'backstage' aesthetic and the high-production value of a runway look to create a satisfying, aspirational transformation that feels authentic rather than sales-driven.
Summary
A hairstylist demonstrates a curling technique on a client using Beachwaver products to create a runway-ready hairstyle. The video showcases the styling process from curling to finishing with hair products.
Structure
- 1Stylist curls hair with a rotating iron
- 2Stylist brushes out curls
- 3Stylist applies shine spray
- 4Stylist applies braid balm and braids hair
- 5Final reveal of the styled look
Product placement
Beachwaver rotating curling iron, Shine Squad shine spray, and Braid Balm are shown in close-up shots during the styling process.
On-screen text
Original caption
backstage glam → runway moment ✨ styled @iampresleefaith during NYFW and yes, she ate 🪩🤍
More from @thebeachwaver
Their other posts in the index, biggest breakout first.
