brands i wish we had in aus because we never get anything

@estherdaze

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SoundTikTok sound · Sunset Breeze

Promoted product

LORE

LORE is a world of scents that take you somewhere. Complex, rich and emotional. Familiar but new. Each scent invites new meaning through your own wear, designed inclusive of gender, identity and the things we carry. At our core is the reminder of all that connects us.

2 videos2 creators

Why it worked

The video taps into a common frustration for consumers in regions with limited access to popular global brands, creating relatable content that resonates with a similar audience.

Summary

The creator shares a wishlist of beauty and fragrance brands that are not available in Australia. She highlights four specific brands: Lore, Liis, Eadem, and Cyklar, expressing her desire to try their products and lamenting their unavailability in her country.

Structure

1Introduction of unavailable brands in Australia
2Showcasing Lore perfumes
3Showcasing Liis perfumes
4

Original caption

brands I wish were in aus 😩😭 @LORE @Liis @EADEM @CYKLAR hook a girl up 🙏👀 #australianbeauty #makeup #fragrance #Wishlist

More from @estherdaze

Product placement

LORE: acts - it is a perfume brand whose bottles and scents are shown and described. Removing it would change the video's topic. Liis: acts - it is a perfume brand whose bottles are shown and described. Removing it would change the video's topic. EADEM: acts - it is a lip balm brand whose product is shown and described. Removing it would change the video's topic. CYKLAR: acts - it is a body care brand whose products are shown and described. Removing it would change the video's topic.

On-screen text

brands i wish we had in aus because we never get anything 1. lore 2. liis 3. eadem 4. cyklar

Transcript

Australian never gets anything. Here are a few brands that I wish we had in Australia. The first brand is Lore. I've been seeing their perfumes everywhere. I love the bottle, it just looks so chic and the scent sounds absolutely amazing, especially their most recent scent Little Softy. It's supposed to be like cereal milk. But we literally can't get it anywhere. Another perfume brand is Liis. I'm not sure how to say it, but again, I've been seeing these everywhere on social media. It looks fantastic. And that perfume, I really want to try Chouchou, which is supposed to be like a delectable, cream puff type of perfume. The next brand is Eadem, particularly their lip balms. I see them absolutely everywhere and everyone raves about them. But a girl would never know because we don't have it in Australia. I also emailed them and they ghosted me. And the next brand is Cyklar. Maybe I'm just easily influenced, but I see this brand everywhere on my social media. Apparently their body care products are so good, they smell amazing, they're effective. I don't know though, but then again, all the videos I see are sponsored. So.