what I use to smell good

@estherdaze

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SoundTikTok sound · Morning Brew Jazz

Promoted product

LUSH Rose Jam Shower Gel

Why it worked

The video taps into the popular "get ready with me" and "what's in my bag" formats, offering a personal and relatable glimpse into the creator's self-care routine. The aesthetic presentation of the products, combined with descriptive scent profiles, appeals to viewers interested in beauty and personal fragrance.

Summary

The creator shares their daily scent routine, showcasing several personal care products from brands like Lush, L'Occitane, Nécessaire, and Le Labo. They describe the scents and benefits of each product, from shower gel and massage bars to hair primer, deodorant, and perfume.

Structure

1Introduction and claim of smelling good
2Shower routine with Lush Rose Jam shower gel
3Post-shower hydration with Lush massage bar and L'Occitane skin oil
4Hair care with Lush Super Milk primer
5

Original caption

my scent routine and what I use to smell good 🍵☁️🍨🌲🎐 Products mentioned: @LUSH @LOCCITANE @Nécessaire @LE LABO Fragrances #fragrance #hygieneroutine #perfume #favorites #nichefragrance

More from @estherdaze

Product placement

LUSH Rose Jam Shower Gel: it is a body wash that smells floral and like Turkish delight. LUSH Coconut Drench Massage Bar: it is a massage bar that smells like coconut, white chocolate, and a sweet treat. L'Occitane Almond Supple Skin Oil: it is a skin oil that smells like almonds and gives skin a glow. LUSH Super Milk Conditioning Hair Primer: it is a hair primer that smells like lemon cream dessert and makes hair smooth. Nécessaire Deodorant Gel Eucalyptus: it is a deodorant that smells fresh and clean, and contains 5% AHA for brightening underarms. Le Labo The Matcha 26: it is a signature scent that smells like fig, matcha tea, and is earthy.

On-screen text

what I use to smell good

Transcript

I frequently get told that I smell really good. So here is my scent routine. Starts off in the shower. This is the body wash that I use currently. It's Rose Jam shower gel by Lush. It smells floral. It kind of reminds me of like Turkish delight. Out of the shower, I use an unscented body lotion and then on top, I love using a Lush massage bar. And this one I got, which is coconut drench massage bar by Lush. This one smells absolutely delicious, like a coconut, white chocolate, some sort of treat. If I want even more glow, I love this one by L'Occitane. It's their almond supple skin oil. The formula is great. I love the smell. It gives a really beautiful glow. On the hair, this is a product I've been using for, I think two or three years now. And that is Super Milk conditioning hair primer by Lush. It smells delicious. It smells like a lemon cream dessert. It just makes my hair so nice and smooth and takes away the frizz or deodorant. This is the one I've been loving. It's by Nécessaire. I really like this. It has a nice fresh eucalyptus smell. It just smells really clean. And it's aluminum free and has 5% AHA in it, which is great for brightening the underarms. Finally, for my perfume. This is my signature scent and that is The Matcha 26 by Le Labo. It is a bit of like a creamy fig. It is herbal. Smells like tea as well. And honestly, it's just a scent that I'm known by.