bare nails are the new status symbol?

@estherdaze

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SoundTikTok sound · Matcha Latte

Promoted product

Manucurist Active Glow nail polish

Discover our collection of clean nail polish and gel polish composed with 84% of natural ingredients. Manucurist is a green responsible brand, 12 free, vegan and cruelty free.

Why it worked

The video taps into the popular 'clean girl' aesthetic and the trend of bare nails as a status symbol, offering practical, easy-to-follow advice and product recommendations. The creator's personal endorsement and clear demonstration of each product make it relatable and aspirational.

Summary

The creator shares her essential products for achieving a natural, clean-girl manicure. She demonstrates how to prep nails using clippers and a cuticle tool, and then showcases her favorite nail polishes and treatments from brands like Manucurist, Essie, Chanel, L'Occitane, and Malin+Goetz.

Structure

1Introduction to the bare nails trend
2Nail prep essentials (clippers, cuticle tool, glass file)
3Favorite sheer nail polishes (Manucurist Active Glow, Essie, Chanel)
4

Original caption

my natural nails essentials 💅🏼🫧 #selfcareroutine #nailcare #cleangirl #nailinspo @Manucurist @LOCCITANE @chanel.beauty @(MALIN+GOETZ) @essie @MECCA

More from @estherdaze

Product placement

The New York Times: appears as a watermark on an article about bare nails. Removing it would not change what happens in the video. Manucurist: ACTS - The creator shows and talks about Manucurist Active Glow nail polishes (raspberry and blueberry) and Manucurist Cuticle Serum, demonstrating their use and benefits for achieving a natural nail look. Removing it would change what happens in the video. LOCCITANE: ACTS - The creator shows and talks about L'Occitane Nail & Cuticle Oil, stating it's her favorite. Removing it would change what happens in the video. Chanel: ACTS - The creator shows Chanel LA BASE CAMÉLIA and mentions it's beautiful on its own and has nourishing ingredients. Removing it would change what happens in the video. Essie: ACTS - The creator shows Essie Gel Couture Bubbles only nail polish and mentions it. Removing it would change what happens in the video. (MALIN+GOETZ): ACTS - The creator shows and talks about MALIN+GOETZ Hand Treatment, mentioning its vitamin B5. Removing it would change what happens in the video.

Call to action

everything is linked in bio

On-screen text

bare nails are the new status symbol? everything is linked in bio manucurist active glow raspberry and blueberry (nothing in this video is sponsored and everything i bought with my own money) Essie Gel Couture Bubbles only Chanel LA BASE CAMÉLIA manucurist active smooth manucurist cuticle serum L'Occitane Nail & Cuticle Oil IN+GOETZ Hand Treatment

Transcript

They're saying that bare nails is the new status symbol. But I've been doing it for years and here are my natural nail essentials. And my favorites at home natural manicure. A simple nail look goes with everything. I always start off with clipping my nails. Just an ordinary nail clipper. I like the big ones. And I just use a metal tool like this to push back my cuticles and then clip it off. I heard that glass nail files are actually better for you. So I do really like this glass nail file by Manucurist. And of course, I always like having a short manicure. Now for polishes, I love so many different colors. But I always gravitate back towards something that's kind of like a no makeup makeup look but for my nails. And I love the Manucurist Active Glow line from Manucurist as well. It's a really light wash of color. These are 3-in-1 nail polishes, so you don't really require any top coat or base coat. And that's exactly what I have on. One layer of this and that's it. Which is raspberry. You can never go wrong with red. I love Essie's Gel Couture Bubbles Only. Chanel LA BASE CAMÉLIA is also really beautiful on its own. And it has nourishing ingredients inside. So they actually heal your nail plate. Speaking of which, I also love the Manucurist Active Smooth. I had a lot of indent on my nails. This really helps smooth it all out. And then for nail care itself, I love the Manucurist cuticle serum. Also by Manucurist. I find it's really healing. Cuticle oil, you guys know I've been married to my L'Occitane one. This one's the best. Hand cream, I'm not too fussed as long as it does the job. And I've been using this one by Malin+Goetz. It's their Vitamin B5 Hand Treatment.