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62.1Talking HeadDirect Question hookHealth
Hook
why does it look like [BLANK] on your face
@skin.ken
36.8K followers · usually 12.6K views a post
Views
758.3K
Likes
70.4K
Comments
479
Shares
12.4K
Why it worked
The video addresses a common user concern about sunscreen and sweat, providing a practical tip that resonates with people who exercise outdoors. The direct response to a comment also makes it feel personal and engaging.
Summary
The creator, who has a sweaty face from exercising, shares a PSA that mineral sunscreens should not be used if one is sweaty and plans to exercise. This is in response to a comment asking why their face looks a certain way.
Structure
- 1Creator shows sweaty face after exercise
- 2Displays a comment asking about their face
- 3Gives PSA about mineral sunscreens and sweat
On-screen text
why does it look like [BLANK] on your
face
psa: don't use mineral sunscreens
if you're sweaty and gonna exercise
Original caption
another reason why a mineral sunscreen will NEVER be my top pick for a sunscreen 😭😭#mineralsunscreen #sunscreenreview #spf #sunscreenviral
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