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69.6Talking HeadDirect Question hookHealth
Hook
why does it look like [BLANK] on your face
@skin.ken
37.7K followers · usually 11.5K views a post
Views
803.5K
Likes
73.7K
Comments
490
Shares
13.0K
View velocity
+47.9K views over 24.3d · ~2.0K/day · 4 observations
Why it worked
The video addresses a common user concern about sunscreen and sweat, providing a practical tip that resonates with people who exercise outdoors. The direct response to a comment also makes it feel personal and engaging.
Summary
The creator, who has a sweaty face from exercising, shares a PSA that mineral sunscreens should not be used if one is sweaty and plans to exercise. This is in response to a comment asking why their face looks a certain way.
Structure
- 1Creator shows sweaty face after exercise
- 2Displays a comment asking about their face
- 3Gives PSA about mineral sunscreens and sweat
On-screen text
why does it look like [BLANK] on your
face
psa: don't use mineral sunscreens
if you're sweaty and gonna exercise
Original caption
another reason why a mineral sunscreen will NEVER be my top pick for a sunscreen 😭😭#mineralsunscreen #sunscreenreview #spf #sunscreenviral
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