Promoted product
By Charlotte
Why it worked
The video leverages the popular 'satisfying process' trend, showing the creation of a beautiful artwork in a time-lapse format. The inclusion of a branded item (By Charlotte necklace) and the artist's signature subtly integrates promotional elements without being overtly salesy, appealing to audiences interested in art, design, and fashion.
Summary
The video shows a time-lapse of an artist creating a large mural featuring lotus flowers, dragonflies, butterflies, and a bee. The artwork incorporates colored pencils, gold leaf, and a necklace from the brand "By Charlotte," for which the mural was created as a store decoration. The artist signs their name at the end.
Structure
- 1Artist begins drawing on a large canvas.
- 2Close-ups of drawing process with colored pencils and gold leaf.
- 3Artist adds details like a necklace and small creatures.
- 4Artist signs their name.
- 5Final reveal of the completed mural.
Product placement
By Charlotte: This is a brand of jewelry. It APPEARS as a necklace on the drawing, and the creator's caption mentions it is a mural for their flagship store. Removing it would not change what happens in the video, as it's part of the artwork.
coloured pencils: These are art supplies used to create the drawing. They ACT in the video as they are used to draw. Removing them would mean the drawing cannot be made.
gold leaf: This is a material used in art. It ACTS in the video as it is applied to the drawing. Removing it would mean the drawing cannot be made as shown.
Shan Kerr: This is the artist's name. It ACTS as the creator of the artwork. Removing it would change who is credited for the work.
Original caption
Process of my largest drawing yet! Did you pass the test? 🌸 this drawing feels like my own secret garden, filled with my favourite flowers, critters, and gems - bought to life with coloured pencils, chalk and gold leaf <3 Created as a mural for the @By Charlotte flagship store in Paddington, Sydney #artist #colouredpencil