Can one product really keep my makeup looking fresh for 12 hours?

@shan.kerr

79.4K followers · usually 5.4K views a post

Views

428.9K

Likes

422

Comments

3

Shares

10

SoundTikTok sound · original sound - shan.kerr

Promoted product

Bobbi Brown Vitamin Enriched Face Base+

2 videos2 creators

Why it worked

The video effectively demonstrates the product's long-lasting performance through a 'day in the life' format, showcasing its benefits across various activities and times, which builds trust and credibility with the audience.

Summary

The creator tests the new Bobbi Brown Vitamin Enriched Face Base+ over a 12-hour period, applying it in the morning and showing its performance through various activities including errands, a photoshoot, and a gallery exhibition. The video concludes that the product effectively keeps makeup fresh and skin glowing throughout the day.

Structure

1Introduction and initial skepticism
2Application of the new formula
3Demonstration of wear throughout the day
4Final verdict on product performance

Original caption

The same iconic glow and smooth base I already loved, now with even more skincare benefits. Safe to say, it passed the test. ✨ #ad #FaceBasePlus #BobbiBrown @Bobbi Brown

More from @shan.kerr

Product placement

Bobbi Brown Vitamin Enriched Face Base+ (Acts: Used as a primer and moisturizer to prepare the skin for makeup, and is claimed to keep makeup looking fresh for 12 hours. Removing it would change the video's premise and outcome. Bobbi Brown (Appears: Logo on product packaging. Removing it would not change what happens in the video.)

On-screen text

Can one product really keep my makeup looking fresh for 12 hours? 7 AM - get ready for the day the bat I was very impressed the rest of just melted the skin and the new formula being upgraded priming to makeup from caking creasing or fading there's also SuperVitamin blend containing 5 times the vitamins of the previous formula helps brighten appearance even skin tone and reduce the look of dark spots whilst supporting the skin's barrier all of these upgrades still has that beloved rich yet non-greasy formula and beautiful scent that we know and love 7 PM - gallery exhibition 12 hours still so fresh 11 PM - home Vitamin Enriched Face Base+ so my verdict is basically just better skin an effortless step

Transcript

When I heard Bobbi Brown had upgraded their iconic Face Base formula, I was honestly a little nervous because it's been one of my holy grails for years, but today I wanted to put the new one to the test. Straight off the bat, I was very impressed with how seamlessly the rest of my makeup just melted straight into the skin and this new formula being upgraded to 24-hour priming to help prevent makeup from caking, creasing or fading. There's also an improved SuperVitamin blend containing 5 times the vitamins of the previous formula. It helps brighten appearance, even skin tone and reduce the look of dark spots whilst supporting the skin's barrier. All of these upgrades still has that beloved rich yet non-greasy formula and beautiful scent that we already know and love. And after 12 hours, my skin was still so fresh and glowing. So my verdict: The new Vitamin Enriched Face Base+ is basically just better skin, an effortless step.