Visiting Japan's largest Stationery Store (12 stories)

@shan.kerr

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SoundTikTok sound · original sound - shan.kerr

Promoted product

Itoya

2 videos2 creators

Why it worked

The video provides a comprehensive and visually engaging tour of a unique and massive stationery store, appealing to a niche audience interested in stationery, art supplies, and Japanese culture. The creator's enthusiastic narration and clear floor-by-floor breakdown make the content easy to follow and enticing.

Summary

The creator visits Itoya, Japan's largest stationery store, which spans 12 stories in Ginza. She takes viewers on a tour, showcasing different floors dedicated to various items like gifts, stationery, pens, diaries, home accessories, art supplies, crafts, a lounge, a farm, and a cafe.

Structure

1Introduction and arrival at Itoya
2Exploring the lower floors (B1, Ground, 2)
3Showcasing pens, diaries, and home accessories (Floors 3-6)
4Highlighting art supplies and craft sections (Floors 7-8)

Original caption

Floor 7 was something out of my dreams ⭐️ Showing u what’s on every floor because I just found it so fascinating.This is a crafty person’s HEAVEN!! Honestly so much to see, I could’ve spent half a day in here🇯🇵🍵 📍Itoya, Ginza, Tokyo

More from @shan.kerr

Product placement

Itoya: ACTS - it is a large stationery store that the creator is visiting and showcasing its various floors and products. Removing it would change what happens in the video. Cloud Club: APPEARS - it is a brand name on the creator's drink cup. Removing it would not change what happens in the video. Mont Blanc: ACTS - it is a brand of pens featured on floor 3. Removing it would change what happens in the video. Caran d'Ache: ACTS - it is a brand of art supplies featured on floor 7. Removing it would change what happens in the video.

On-screen text

Visiting Japan's largest Stationery Store (12 stories) itoya in ginza from cloud club coming this building is huge it's 12 stories FLOOR GUIDE G. ITOYA 12 CAFE Style 11 FARM 10 HandShake Lounge 8 COLOR 6 HOME 5 WORK 4 ORGANIZE 3 BESPOKE 2 SHARE 1 GROUND B1 FRAME B1 Inspiration Hall B1 - Inspiration Hall entire b1 cat themed G - Info, Cards, Cafe is mostly gifts and trinkets 2 - Letter Writing, Stickers, Envelopes floor two 2 - Letter Writing, Stickers, Envelopes ink stamps sales so much tape to choose from 2 - Letter Writing, Stickers, Envelopes this section is scrapbook dream 3 - Pens, Ink, Mont Blanc okay level 3 writing 4 - Diaries and Leathergoods and we're on level 4 4 - Diaries and Leathergoods 5 - Stationery okay my favourite yet 5 - Stationery my favourite 6 - Home Accessories level 6 is homewares 6 - Home Accessories 6 - Home Accessories 7 - Art Supplies level 7 for this level 7 - Art Supplies this is insane color swatches 7 - Art Supplies my own shimmer watercolour palette 7 - Art Supplies carandache section 7 - Art Supplies 8 - Crafts 8 8 - Crafts 8 - Crafts 8 - Crafts a lounge only reservations are 11 - Farm which is a farm apparently not what I expected 12 - Cafe / Restaurant and level 12 is cafe 12 - Cafe / Restaurant 12 - Cafe / Restaurant itoya okay I was hours been a lot so fun

Transcript

I am about to visit Japan's largest stationary store. It's called Itoya in Ginza. I've got my matcha from Cloud Club and you're coming with me. This building is huge. It's 12 stories. And I have a floor guide here. I'm gonna start from the bottom and work our way up. B1 - Inspiration Hall. The entire B1 is cat themed. Ground floor is mostly gifts and trinkets. 2 - Letter Writing, Stickers, Envelopes. Floor two. Ink. Stamps. Sales. So much tape to choose from. This section is scrapbook dream. 3 - Pens, Ink, Mont Blanc. Okay level 3. Writing. 4 - Diaries and Leathergoods. And we're on level 4. 5 - Stationery. Okay. My favorite yet. My favorite. 6 - Home Accessories. Level 6 is homewares. 6 - Home Accessories. 7 - Art Supplies. Level 7. For this level. I'm so excited for this level. This is insane. Color swatches. I'm going with. Carandache section. 8 - Crafts. Floor number 8. 8 - Crafts. 8 - Crafts. 10 - Handshake Lounge. Level 10 is a lounge that's reservations only. So we're going level 11. 11 - Farm. Which is a farm. Apparently. Not what I expected. And level 12. 12 - Cafe / Restaurant. Is cafe. Okay I was there for 2 hours. But honestly could have been a lot longer. That was so fun.