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62.2Talking HeadContrarian hookLifestyle
Hook
When people say I drink too much caffeine
@avielserene
2.3K followers · usually 534 views a post
Views
33.2K
Likes
2.0K
Comments
35
Shares
76
Promoted product
Starbucks Orange Drink
Why it worked
The video uses a relatable and humorous take on a common experience (high caffeine intake) combined with a popular brand (Starbucks) and a visually appealing drink preparation, making it highly shareable.
Summary
The video shows a Starbucks drink being prepared by adding orange juice to a coffee base. The on-screen text humorously suggests this is the creator's response to people saying they drink too much caffeine.
Structure
- 1Showing a Starbucks cup with coffee and ice
- 2Pouring orange juice into the cup
- 3Text overlay about caffeine intake
- 4Creator states "And that's on being a barista"
Product placement
Starbucks (ACTS - visible logo on cup, implies the drink is from Starbucks, removing it would change the context of the drink being made)
Stanley (APPEARS - logo on tumbler in background, does not affect the video's narrative)
Cold Pressed Pure Orange (ACTS - bottle is shown being poured into the drink, directly affects the drink's composition)
Original caption
And that’s on being a barista #caffeine #fyp @Starbucks @Starbucks Partners #starbucks #coffee #viral
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