Why it worked
The video taps into a popular aesthetic (Starbucks-style drinks) and a relatable DIY hack, using a recognizable children's brand (Zak) and a popular coffee chain's branding (Starbucks lid) to create a visually appealing and shareable moment.
Summary
The creator demonstrates a "DIY" Starbucks-style cup by placing a Starbucks lid on a "Zak" brand kids' cup. The video shows the cup being filled with a drink, ice, and cream, highlighting that the cup changes color.