I got this cup because I need to see what my drink looks like

@jessicaciraulo

96.8K followers · usually 933 views a post

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21.8K

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78

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SoundTikTok sound · original sound - jessicaciraulo

Promoted product

Choko Lab tumbler

Why it worked

The video likely performed well because it tapped into a popular trend of aesthetically pleasing drinkware and offered a practical solution for keeping drinks cold. The creator's relatable commentary and demonstration of the product's features resonated with viewers interested in similar items.

Summary

The creator showcases a Choko Lab tumbler, highlighting its clear glass construction and insulated silicone base. She demonstrates how it keeps her iced latte cold and mentions the included lid and straw options.

Structure

1Introduction of the clear cup and its purpose
2Demonstration of the insulated base and lid
3Explanation of the straw options
4Showcasing the brand name and fit in a cup holder
5Concluding remarks on the product's benefits

Original caption

I’ve been on the hunt for an insulated glass tumbler, and this one has been perfect for my daily iced coffee. ☕️🧊 It keeps my drink cold, the wide straw is great for smoothies and boba too, and it’s one of those cups I find myself reaching for every single day. #IcedCoffee #CoffeeTok #SummerEssentials #Drinkware #TikTokShopFinds

More from @jessicaciraulo

Product placement

The video features a Choko Lab tumbler, with the brand name visible on the base. The creator also shows the included lid and straw.

On-screen text

the clear cup girlies understand

Transcript

I got this cup because I need to see what my drink looks like. And if it's not this color, I don't want it. On top of that, I need my iced latte to stay iced. So that's where this thing comes into play. This is an insulated cup holder. It fits right on top of that. It's got a separate lid and a straw. This all comes together with it. The straw has a stopper. It's really big too, if you like smoothies. It also comes with this flat straw, which I know some people prefer. You can check this out. This is by Choko Lab. And I will tag it to this video. This is glass tumbler, silicone bottom. Some people like a handle, but I like something that can fit in my cup holder because I'm usually bringing this with me. This is glass. So we're not dealing with yucky, yucky plastics. This is by Choko Lab. And I will tag it to this video.