Why it worked
The video provides a comprehensive and relatable late-night skincare routine, showcasing multiple products in action. The creator's engaging personality and the satisfying visual of the routine likely contributed to its appeal.
Summary
The creator shares their late-night skincare routine, starting with cleansing and applying treatments like tretinoin and azelaic acid. The routine also includes oral hygiene and finishing with serums and lip balm before bed.
Structure
- 1Introduction and setting the scene
- 2Cleansing with oil and cleanser
- 3Applying tretinoin and azelaic acid
- 4Oral hygiene
- 5Applying serums and lip balm
- 6Final steps and goodnight
Product placement
DHC Skincare USA deep cleansing oil (ACTS - used to cleanse face, removing makeup and impurities. Removing it would change the video's content.)
Prequel redness reform sulfur cleanser (ACTS - used to cleanse face. Removing it would change the video's content.)
Tretinoin Cream, USP 0.05% (ACTS - applied to face as part of skincare routine. Removing it would change the video's content.)
Bubble Skincare dream fade discoloration rescue serum (ACTS - applied to face as part of skincare routine. Removing it would change the video's content.)
haruharu wonder black rice probiotics barrier essence (ACTS - applied to face as part of skincare routine. Removing it would change the video's content.)
Experiment Beauty softwear lip balm (ACTS - applied to lips as part of skincare routine. Removing it would change the video's content.)
INNBEAUTY PROJECT extreme cream (ACTS - applied to face as part of skincare routine. Removing it would change the video's content.)
Sky Organics castor lash and brow oil (ACTS - applied to eyebrows as part of skincare routine. Removing it would change the video's content.)
TheraBreath Overnight Oral Rinse (ACTS - used as mouthwash. Removing it would change the video's content.)
Crest Complete Scope toothpaste (ACTS - used to brush teeth. Removing it would change the video's content.)