POST-

@sydneyheinemann

71.2K followers · usually 16.8K views a post

Views

121.0K

Likes

18.9K

Comments

76

Shares

143

SoundTikTok sound · Tonight, Just Us

Promoted product

Sol de Janeiro vitamin infused lotion

Why it worked

The video is highly relatable as it showcases a common daily routine with popular, aesthetically pleasing products. The creator's engaging presentation and the clear demonstration of each product's use make it easily digestible and aspirational for viewers interested in skincare and self-care.

Summary

The creator demonstrates their post-shower routine, applying various skincare and haircare products. The video showcases a range of lotions, mists, serums, and sprays for both body and hair.

Structure

1Introduction and setting the scene
2Applying body lotion and mist
3Applying face mist and serums
4Applying moisturizer and sunscreen
5Applying hair products

Original caption

Felt especially refreshed after this one 🥰 @Sol de Janeiro vitamin infused lotion @Kopari Beauty x @Shelby Ann brown sugar cream hair + body mist @CYKLAR mandelic acid deodorant @cocokind calming magnesium mist @educatedmess golden hour vitamin c serum @Peach Slices redness relief Azelaic acid serum @Geek & Gorgeous power peptides serum @Experiment Beauty molecular mesh moisturizer @Toriden Beauty dive in watery sun serum @JVN Hair air dry volumizing wave spray @K18 Hair future IQ hair longevity serum (just started using this!) #skincareroutine #morningskincareroutine #showerroutine #bodycareroutine #skintok

More from @sydneyheinemann

Product placement

Sol de Janeiro vitamin infused lotion (ACTS - used on body, result is moisturized skin, removing it changes the routine) @Sol de Janeiro Kopari Beauty x Shelby Ann brown sugar cream hair + body mist (ACTS - used on hair/body, result is scent/moisture, removing it changes the routine) @Kopari Beauty @Shelby Ann CYKLAR mandelic acid deodorant (ACTS - used on underarms, result is deodorant application, removing it changes the routine) @CYKLAR cocokind calming magnesium mist (ACTS - sprayed on face, result is skin hydration, removing it changes the routine) @cocokind educatedmess golden hour vitamin c serum (ACTS - applied to face, result is skin treatment, removing it changes the routine) @educatedmess Peach Slices redness relief Azelaic acid serum (ACTS - applied to face, result is skin treatment, removing it changes the routine) @Peach Slices Geek & Gorgeous power peptides serum (ACTS - applied to face, result is skin treatment, removing it changes the routine) @Geek & Gorgeous Experiment Beauty molecular mesh moisturizer (ACTS - applied to face, result is skin hydration, removing it changes the routine) @Experiment Beauty Toriden Beauty dive in watery sun serum (ACTS - applied to face, result is skin hydration/sun protection, removing it changes the routine) @Toriden Beauty JVN Hair air dry volumizing wave spray (ACTS - sprayed on hair, result is hair styling, removing it changes the routine) @JVN Hair K18 Hair future IQ hair long (ACTS - applied to hair, result is hair treatment, removing it changes the routine) @K18 Hair