Why it worked
The video leverages the popular 'routine' format, showcasing a variety of aesthetically pleasing products in a visually appealing way. The creator's engaging presentation and the relatable nature of a self-care routine likely contributed to its performance.
Summary
The creator demonstrates their post-shower skincare and haircare routine, applying various products to their face, body, and hair. The video showcases multiple beauty products used in sequence to achieve refreshed and hydrated skin and styled hair.
Product placement
CYKLAR glycolic acid exfoliating body spray (ACTS - used on skin, part of routine, would change video if removed)
Sol de Janeiro skin refresh water lotion in cheirosa 48 (ACTS - used on skin, part of routine, would change video if removed)
Cyklar mandelic acid deodorant (ACTS - used on skin, part of routine, would change video if removed)
YISE Beauty overachiever brightening and depuffing eye patches (ACTS - applied to face, part of routine, would change video if removed)
cocokind calming magnesium mist (ACTS - sprayed on face, part of routine, would change video if removed)
Peach Slices l-glutathione glow on brightening toner (ACTS - applied to face, part of routine, would change video if removed)
Experiment Beauty super saturated serum (ACTS - applied to face, part of routine, would change video if removed)
educatedmess golden hour vitamin c (ACTS - applied to face, part of routine, would change video if removed)
INNBEAUTY PROJECT extreme cream moisturizer (ACTS - applied to face, part of routine, would change video if removed)
UVN COMPLETE AIR DRY VOLUMIZING WAVE SPRAY (ACTS - sprayed on hair, part of routine, would change video if removed)