#DovePartner

@sydneyheinemann

70.3K followers · usually 19.3K views a post

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2.4M

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SoundTikTok sound · original sound - sydneyheinemann

Promoted product

Dove DermaScp

Why it worked

The video effectively uses a 'before and after' format to demonstrate the product's efficacy, combined with a personal endorsement and a timely mention of Prime Day deals, creating a compelling reason for viewers to consider the product.

Summary

The creator showcases Dove DermaScp shampoo and conditioner, highlighting its effectiveness in relieving dandruff and itchiness without drying out hair. She explains that the line was developed with dermatologists and uses zinc pyrithione, leaving the scalp clean and moisturized.

Structure

1Introduction to Prime Day pick
2Showcasing Dove DermaScp
3Before and after scalp comparison
4Explaining product benefits and ingredients
5Highlighting moisturizing and scent

Original caption

#DovePartner If you have a dry, itchy, or flaky scalp, you’re going to want to grab this shampoo and conditioner from @Dove Beauty & Personal Care on sale for Prime Day Deals on Amazon! So affordable and so effective! #dandruff #dandruffshampoo #affordablehaircare #primedaydeals

More from @sydneyheinemann

Product placement

Dove DermaScp (shampoo and conditioner) ACTS - it is used to wash hair and the results are shown, with the creator explaining its benefits. Removing it would change the video. #DovePartner APPEARS - a hashtag indicating partnership, removing it would not change the video.

Call to action

link in bio!

On-screen text

#DovePartner Before #DovePartner After

Transcript

I think I just found my top pick for Prime Day and it's this shampoo and conditioner. So I'm really excited to be partnering with Dove because I just started using this Derma Scalp Dandruff and Itch Relief Line and I'm kind of amazed at how well it works without leaving my ends brittle. This whole line was developed with dermatologists and both the shampoo and conditioner use zinc pyrithione and not only do these leave my scalp feeling clean and flake free, they also leave my ends feeling moisturized. They also smell so so good. So if you're dealing with a dry, flaky, itchy scalp or your scalp just needs a reset, definitely grab this Dove Derma Scalp Dandruff and Itch Relief line on Prime Day deals on Amazon!