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10.6Talking HeadBefore / After hookHealth
Hook
when i realize i can just not eat when im hungry and it eventually goes away
@crowrecovers
9.7K followers · usually 3.9K views a post
Views
40.8K
Likes
6.0K
Comments
6
Shares
92
Why it worked
The video uses a relatable, albeit misguided, thought process about hunger as a hook. The humor comes from the creator's apparent 'discovery' of a simple solution to hunger, which is then subverted by the caption and on-screen text that provides context about binge eating recovery and the dangers of restriction.
Summary
The creator humorously suggests that not eating when hungry will make the hunger go away. The on-screen text and caption, however, reveal this is a discussion about binge eating recovery and that restriction is a harmful behavior that perpetuates the binge cycle.
Structure
- 1Creator expresses a realization about not eating when hungry
- 2Creator makes a sound of realization and contemplation
- 3Creator states the thought process of not eating when hungry
- 4Creator mentions transcending the game
On-screen text
when i realize i can just not eat when im hungry and it eventually goes away
Transcript
Okay. Wow. Okay. Wow. First thought. Transcending the game.
Original caption
@Unbinge: Binge Eating Recovery This is actually called restriction. A lot of people think they’re being “good” by skipping meals, eating as little as possible, or trying to make up for a binge, but this is one of the biggest reasons the binge cycle continues. Restriction doesn’t just make you physically hungrier. It also makes your brain become more fixated on food, increases cravings, lowers self-control, and can make a binge feel almost impossible to resist. Recovery isn’t about punishing yourself after eating. It’s about consistently nourishing your body so it no longer feels like it has to fight for food. That’s how you break the cycle.
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