My friend is a literal genius for this!

@easilyobsessed999

25.4K followers · usually 1.2K views a post

Views

64.8K

Likes

121

Comments

4

Shares

9

SoundTikTok sound · original sound - easilyobsessed999

Promoted product

Soilsoilhqdotcom.llc

Soil is a mobile app that functions as a gym for your mind, helping users build self-control and manage mental health through timed breathing exercises and stress-relief activities.

5 videos

Why it worked

The video leverages a relatable problem (difficulty breaking bad habits, especially when waking up) and offers a novel, intriguing solution presented as a 'secret' from a psychology major. The visual demonstration of the app's unique features, like the timer and pearl system, makes the concept tangible and engaging.

Summary

The creator shares a mental health secret from their psychology major friend: using the 'Soil' app. The app acts like a gym for the brain, helping users build self-control by timing urges and practicing mindful breathing.

Structure

1Introduction to a mental health secret
2Explaining the 'Soil' app's function
3Demonstrating the app's timer and breathing exercise

Original caption

Try soil out today! ##soil##MentalHealth##fyp##scrolling##views

More from @easilyobsessed999

Product placement

Soil (app): Helps users manage mental health by providing tools like timers and breathing exercises. It ACTS as a mental health tool. Removing it would change the video's focus. soilhqdotcom.llc (website): Appears as the domain for the Soil app. Removing it would make the app harder to find, but not change the video's content.

Call to action

Check out soil today!

On-screen text

My friend is a literal genius for this! OKAY, FRIEND PSYCHOLOGY AND COOLEST SECRET RECENTLY UP GRAB OF READY. TRY WAS SOIL? BUT NOT SHOWED TIMER HITS, THROUGH ACTUALLY SELF TIME. GYM, BRAIN. BREAKING LIKE BEFORE. Check out soil today!

Transcript

OKAY, FRIEND PSYCHOLOGY AND COOLEST SECRET RECENTLY UP GRAB OF READY. TRY WAS SOIL? BUT NOT SHOWED TIMER HITS, THROUGH ACTUALLY SELF TIME. BASICALLY GYM, BRAIN. BREAKING LIKE BEFORE.