Let's compare the new Rare Beauty Soft Pinch Lip Oil stick to the new Rimmel

@amandaa_harrison

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Promoted product

Rare Beauty lip oil stick

A juicy 3-in-1 hybrid that treats like an oil, shines like a gloss, and delivers buildable color that’s comfortable to wear for up to 12 hours.

3 videos3 creators

Why it worked

This video likely performed well due to its direct comparison of two popular beauty products, addressing a common consumer question about dupe potential and value. The creator's clear demonstration, honest opinion, and relatable preference for a lighter shade likely resonated with viewers interested in similar makeup choices.

Summary

The creator compares two lip oil sticks: Rare Beauty's Soft Pinch Lip Oil and Rimmel's Gloss Stick. She swatches and applies both to her lips, noting similarities in formula but differences in shade and packaging. Ultimately, she recommends the Rimmel stick for its affordability and lighter shade.

Structure

1Introduction and comparison of products
2Swatching and describing shades
3Application on lips

Original caption

Actually shocked at how similar these are!! Wasn’t expecting that!😳 Rare Beauty shade Dream Rimmel shade Pouting #lipoilstick #makeupcomparison #tintedlipoil #lipoils

More from @amandaa_harrison

Product placement

Rare Beauty Lip Oil Stick: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Rimmel Gloss Stick: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.

Call to action

But let me know, which one would you pick?

On-screen text

new rare beauty lip vs rimmel lip oil stick Oh, my gloss lipstick packaging is obviously very different. But do these feel like have similar formulas? So I really wanna compare them. The Rare Beauty, I have this shade Dream, which is described as a mauve. Then in the Rimmel, I have the shade of Pouting, Looks like that. Cherry. So by side by side, the shades are a little bit different. They're both a mauve shade but I feel like the Rare Beauty one looks a bit darker as opposed to the Rimmel. Looks like it may be a little bit more pale. Go ahead and swatch them. First on the hand and then we will apply to the lips. So this is Rare Beauty. Look at that pigment. And this is a very pretty colour. If you like a mauve shade. Next, let's go in with the Rimmel. This one's actually a little bit more on the pinky side as opposed to mauve. When you compare it next to Rare Beauty. But do these formulas not look similar? Honestly, I like the Rimmel shade better. It's just a little bit lighter, Ever so slightly. You guys know I like more of a pale lip, the lighter the better for me. So I like the shade more than I like this shade. Still again, the formulas, I can't feel a difference. So I would say go for the Rimmel because it's affordable. Rare Beauty does have the really cute packaging. I will give them that. Like this packaging is adorable. So if you're more about packaging too, you may just wanna grab this one. But honestly, I don't really care for the price. I'm willing to save a few bucks and get the Rimmel. But let me know, which one would you pick?

Transcript

Let's compare the new Rare Beauty Soft Pinch Lip Oil stick to the new Rimmel. Oh, my gloss lipstick packaging is obviously very different. But do these feel like have similar formulas? So I really wanna compare them. The Rare Beauty, I have this shade Dream, which is described as a mauve. Then in the Rimmel, I have the shade of Pouting. Looks like that. Cherry. So by side by side, the shades are a little bit different. They're both a mauve shade but I feel like the Rare Beauty one looks a bit darker as opposed to the Rimmel. Looks like it may be a little bit more pale. Go ahead and swatch them. First on the hand and then we will apply to the lips. So this is Rare Beauty. Look at that pigment. And this is a very pretty colour. If you like a mauve shade. Next, let's go in with the Rimmel. This one's actually a little bit more on the pinky side as opposed to mauve. When you compare it next to Rare Beauty. But do these formulas not look similar? Honestly, I like the Rimmel shade better. It's just a little bit lighter, Ever so slightly. You guys know I like more of a pale lip, the lighter the better for me. So I like the shade more than I like this shade. Still again, the formulas, I can't feel a difference. So I would say go for the Rimmel because it's affordable. Rare Beauty does have the really cute packaging. I will give them that. Like this packaging is adorable. So if you're more about packaging too, you may just wanna grab this one. But honestly, I don't really care for the price. I'm willing to save a few bucks and get the Rimmel. But let me know, which one would you pick?