VITAMASQUES VS EADEM LIP BALMS 🎶

@chelsearlarson

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SoundTikTok sound · original sound - chelsearlarson

Promoted product

Vitamasques lip balms

Why it worked

The video directly addresses a viewer request, creating a sense of community and personalized content. It also provides a clear value proposition by identifying a more affordable dupe for a popular product, tapping into the cost-conscious consumer desire.

Summary

The creator compares Vitamasques and Eadem lip balms, swatching shades and comparing their thickness and texture. She highlights that the Vitamasques lip balms are exfoliating due to lactic acid and are a more affordable dupe for the Eadem ones.

Structure

1Introduction of Vitamasques vs Eadem lip balms
2Swatching colored shades of Vitamasques
3Comparing thickness of Vitamasques and Eadem
4Comparing clear shades of Vitamasques and Eadem
5Highlighting exfoliating properties of Vitamasques

Original caption

Replying to @rosey @Vitamasques US I fear these new lip balms are your best launch yet 🤭 #targetfinds #dupe #lipbalm #lipbalms #vitamasques

More from @chelsearlarson

Product placement

Vitamasques lip balms: These are lip balms that the creator is comparing to another brand. They are shown being used and swatched. Removing them would change the video. Eadem lip balms: These are lip balms that the creator is comparing to another brand. They are shown being used and swatched. Removing them would change the video.

On-screen text

VITAMASQUES VS EADEM LIP BALMS 🎶

Transcript

Compare the new Vitamasques lip glaze to the Eadem lip softening balm. We definitely have a dupe on our hands. I had somebody that wanted to see all four shades swatched next to each other for the Vitamasques. Vanilla Gelato, Pink Marshmallow, Berry Macaroon, and Cocoa Cream. And then I also want to compare thickness. So the Vitamasques is not as thick as the Eadem ones. They're still very, very thick. They're definitely thicker than any of their other lip balms. So we have Eadem Sakura, shaved ice, and then you have Vitamasques Pink Marshmallow on this side. The applicators look identical. I also want to compare the two clear shades. You have Vitamasques and then you have Eadem. And then I will say the last thing that I misspoke on for the Vitamasques, these actually are exfoliating. They have lactic acid in them. So if you'd rather spend $9.99 instead of $24, these Vitamasques ones are definitely a dupe.