Why it worked
The video leverages a popular skincare hack ('occlusion trick') trend and a widely recognized, affordable product (NIVEA Creme) to offer a simple, visually demonstrated beauty hack. The relatable problem of under-eye bags and the promise of a dermatologist-approved solution likely resonated with viewers seeking quick and effective remedies.
Summary
The creator demonstrates the "occlusion trick" for under-eye hydration using NIVEA Creme. She applies a thick layer of the cream under her eyes, covers it with cotton pads, and leaves it on for 30 minutes, suggesting it's a dermatologist-approved method for sealing in moisture.