"One wipe and it's over" Shi u right

@xviii.melly

27.3K followers · usually 8.5K views a post

Views

2.4M

Likes

267.1K

Comments

2.1K

Shares

2.7K

SoundTikTok sound · original sound - not_rimuru

Promoted product

Nivea Creme

Welcome to the NIVEA Website! We offer you great tips and exciting opportunities related to the loved skincare products by NIVEA.

20 videos13 creators

Why it worked

The video uses a relatable 'before and after' skincare transformation, leveraging a popular, trusted household brand to demonstrate a simple, effective routine.

Summary

The creator demonstrates removing her makeup with a wipe and then applying Nivea Creme to her face as a moisturizer. The video focuses on the effectiveness of the skincare routine.

Structure

1Creator wipes off makeup
2Creator shows the dirty wipe
3Creator presents Nivea Creme
4Creator applies cream to face
5

Original caption

Ahh chet #foryoupage #makeup #melly #bareface

More from @xviii.melly

Product placement

Nivea Creme (a) ACTS: the creator applies it to her face as part of her skincare routine, demonstrating its use as a moisturizer. Removing it would change the content of the video as it is the primary product being demonstrated.