Why it worked
The video provides a satisfying "clean with me" aesthetic combined with a behind-the-scenes look at a service provider's routine, appealing to viewers interested in ASMR-like content and the beauty industry.
Summary
A waxing specialist shows a sped-up "day in the life" of preparing her salon for clients, including cleaning and organizing supplies. She starts her day with an energy drink and then meticulously cleans her workspace, equipment, and supplies before her first client arrives.