Why it worked
The video likely resonated with viewers by showcasing a relatable journey of style evolution, particularly for those experiencing postpartum changes. The dramatic shift to a distinct alternative aesthetic provided a strong visual contrast and aspirational element.
Summary
The video shows a person trying on various outfits, transitioning from what appears to be a more casual postpartum style to a series of alternative and gothic-inspired looks. The on-screen text contrasts the initial thought of finding a postpartum style with the eventual discovery of a personal style.
Structure
- 1Initial postpartum outfit
- 2Transition to alternative styles
- 3Showcasing various gothic-inspired outfits
- 4Final alternative outfit reveal
On-screen text
Me when I thought I had found my style postpartum vs...
Me when I actually found my style