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STARBUCKS PAY £0 CORP TAX ONCE AGAIN

@yas.jd

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Why it worked

The video likely resonated due to its controversial topic (corporate tax avoidance) presented in a relatable, personal way, contrasting the company's practices with the average person's tax obligations. The use of on-screen text and a direct, slightly outraged tone makes the information easily digestible and shareable.

Summary

The video discusses how Starbucks paid zero corporation tax in the UK despite significant sales and store growth. The creator explains this is achieved by the UK arm paying large royalty and license fees to its parent company, effectively creating a paper loss that negates tax liability.

Structure

1Starbucks paid zero corporation tax despite high sales.
2Explains the mechanism: royalty and license fees to parent company.
3This creates a paper loss, avoiding tax.
4Contrasts this with the creator's experience of paying taxes.

Product placement

Starbucks is mentioned as the subject of the video, with on-screen text and narration detailing its tax practices.

On-screen text

STARBUCKS PAY £0 CORP TAX ONCE AGAIN Starbucks has done it again zero corporation tax 556 million pounds in UK sales last year 90+ new stores still a 41 million pound loss like sell more coffee open more stores still make a loss funny that so how do they do it every year the UK arm pays tens of millions in royalty and license fees to the parent company its own parent company basically paying itself to use its own brand and own coffee recipes on paper those fees equate to a loss and a loss on paper means no tax owed once again but the fact I have to pay a new tax every single time I breathe in London this pisses me off big time