@nori.sahm.loving — 39x breakout

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"daycare called and he's sick. the pediatrician appt is only 20 mins. Can you take him?"

@nori.sahm.loving

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16.0K

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Why it worked

The video resonates with working mothers by highlighting the relatable struggle of balancing childcare and career demands, tapping into a shared experience of time scarcity and the mental load of managing family responsibilities alongside professional obligations.

Summary

A mother shares the logistical challenges of taking her sick child to a pediatrician appointment while balancing work. She details the time commitment involved, highlighting the difficulty of fitting such appointments into a workday and the impact on her schedule. The video concludes with her reflecting on the perception that working mothers aren't handling multiple responsibilities.

Structure

1Child is sick, needs doctor's appointment.
2Calculating time off work, travel, and waiting.
3Realizing the appointment significantly disrupts the workday.
4Considering dinner and bedtime routines.
5Reflecting on the perception of working mothers' workload.

On-screen text

"daycare called and he's sick. the pediatrician appt is only 20 mins. Can you take him?" Leave work at 3 Daycare pickup at 3:15 15 mins to drive to the appt Wait 20 mins for the doc Wait another 15 mins in the room Now we're home at 5:30 after traffic What are we going to do about dinner? Drive through CFA on way home so we can still go to bed on time For a "20 min appt" I'll be out of work for two hours, reschedule multiple meetings, pay for dinner be no time and work late. And then people say working moms aren't doing two full time jobs...

Original caption

Heading out of the office early today because my little one woke up sick. Balancing a career while caring for a child reminds me every day that moms truly work two full-time jobs at once. Sending love to all the mothers out there doing the double shift—you are doing amazing. #balance #life #children @Nori