@camrynmoss — 107x breakout

Loading video…

kinda chic to

@camrynmoss

22.5K followers · usually 4.2K views a post

Views

450.0K

Likes

24.0K

Comments

1.2K

1.3K

Why it worked

The video taps into the relatable dilemma faced by working parents, normalizing the decision to use daycare by framing it as a practical necessity rather than a failure. The use of a popular children's show as a contrasting example adds a touch of humor and relatability.

Summary

The creator explains that sending her baby to daycare is a practical choice, especially when she has work meetings. She contrasts this with the alternative of her baby spending all day watching shows like Ms. Rachel, emphasizing that while some screen time is okay, excessive amounts are not ideal.

Structure

1Introduction of the "controversial" decision to send baby to daycare
2Justification for daycare due to work commitments
3Contrast with alternative of excessive screen time (Ms. Rachel)
4Explanation of benefits of daycare (play, socialization, learning)
5Concluding thought on the necessity of daycare for working parents

Product placement

Ms. Rachel: a children's educational show that teaches kids songs and concepts. It ACTS as entertainment and educational content for children. Removing it would change the content of the video.

On-screen text

kinda chic to send your kid to daycare so their days aren't spent like this

Original caption

“I can’t believe you’d send your baby to daycare!” Well… this is what her days would look like if I didn’t. 😂 Working moms get it. If I have meetings, I can’t also entertain a 10-month-old all day. She stayed home with me this morning, so the lovely Ms. Rachel clocked in for a little shift. Nothing wrong with kids watching TV, but hours every day isn’t what we want for our kid. At daycare she’s playing, socializing, learning new skills, getting outside and building relationships with other caregivers. It’s been such a positive for our family. She gets stimulation and a routine, and I get to actually focus on work. Also, SF parents: look into the city’s Early Learning For All program! There are options for middle class families too, making daycare way more accessible. #workingmom #daycare #relateablemom #sanfranciscolife #workingmomlife