A friend asked how I'm doing

@heike.young

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Why it worked

The video succeeds by creating a relatable, humorous definition for a shared parental experience, which encourages high engagement through comments and shares from other parents.

Summary

A mother explains the concept of being 'parent-sick' to a friend who doesn't have children. She defines it as the recurring, low-level illnesses that parents deal with throughout the school year.

Structure

1Introduction of the term parent-sick
2Explanation of the misunderstanding with a non-parent friend
3Definition of parent-sick as seasonal illness
4Closing remark

On-screen text

For all those who are parent-sick

Transcript

A friend asked how I'm doing and I said, I'm not sick sick, I'm just parent sick. And that person doesn't have kids, so they didn't really understand. And I said, parent sick is just the low to medium grade sickness that parents get from October until March. Hope this helps.