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Coachseen in 5 videos →
120Talking HeadOther hook
Hook
THE PRICE IS RIGHT
@joyrdan.iman
68.3K followers · usually 2.2K views a post
Views
258.5K
Likes
44.9K
Comments
200
Shares
921
Selling · Other Product
Why it worked
The video taps into the relatable desire for a good deal on a desirable product, creating excitement through the price reveal and the creator's enthusiastic reaction.
Summary
A shopper visits a Coach store in Atlanta, excited to find a bag she loves. After guessing the price and being pleasantly surprised by the $95 tag, she decides to purchase it.
Structure
- 1Introduction and price guess
- 2Revealing the price and reaction
- 3Decision to purchase
- 4Interaction with store associate
- 5Bagging the purchase
- 6Final shot with shopping bag
Product placement
Coach: ACTS - the brand of the bag being shown and purchased. Removing it would change what happens in the video. Coach: ACTS - the brand of the shopping bag. Removing it would change what happens in the video. Coach: ACTS - the brand name on the t-shirt worn by one of the employees. Removing it would not change what happens in the video.
Original caption
yall know i’m a coach GIRL! I loveeee coach bags and I finally got to visit the coach play store in atlanta 🥹🙌🏽 I was not disappointed!!! 10/10 experience can’t wait to go back. - - - - #coachbags #shopping #shoppingvlog #coach #fy
More from @joyrdan.iman
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