THE PRICE IS RIGHT

@joyrdan.iman

70.0K followers · usually 2.9K views a post

Views

296.4K

Likes

50.1K

Comments

204

Shares

997

SoundTikTok sound · original sound - cashmoneybih__

View velocity

+37.9K views over 23.8d · ~1.6K/day · 6 observations

Promoted product

Coach

Coach is a brand known for its handbags, with vintage items requiring specific age and condition considerations.

19 videos15 creators

Why it worked

The video taps into the relatable desire for a good deal on a desirable product, creating excitement through the price reveal and the creator's enthusiastic reaction.

Summary

A shopper visits a Coach store in Atlanta, excited to find a bag she loves. After guessing the price and being pleasantly surprised by the $95 tag, she decides to purchase it.

Structure

1Introduction and price guess
2Revealing the price and reaction
3Decision to purchase
4Interaction with store associate
5

Original caption

yall know i’m a coach GIRL! I loveeee coach bags and I finally got to visit the coach play store in atlanta 🥹🙌🏽 I was not disappointed!!! 10/10 experience can’t wait to go back. - - - - #coachbags #shopping #shoppingvlog #coach #fy

More from @joyrdan.iman

Product placement

Coach: ACTS - the brand of the bag being shown and purchased. Removing it would change what happens in the video. Coach: ACTS - the brand of the shopping bag. Removing it would change what happens in the video. Coach: ACTS - the brand name on the t-shirt worn by one of the employees. Removing it would not change what happens in the video.

On-screen text

THE PRICE IS RIGHT coach bag edition I REALLY WANT THISSSAAA PLEASE $95!? I WAS RIGHT COACH PLAY

Transcript

Okay y'all I'm gonna guess the price of this bag. If I get the price right I'm buying it. I'm guessing $400. Wait what price said $95!? Oh my gosh. I was right. Wait. I'm getting the bag y'all. They influencing me to buy everything. Yes so I'm getting it. I got to get out of here. No papers. Get high. I'll Vegas. So on double A's ain't looking for trouble. You just got good G's so a nigga trying to cuff you.