One-Sided STL Beef: Andy's Frozen Custard

@folliclefreak

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SoundTikTok sound · original sound - folliclefreak

Promoted product

Andy's Frozen Custard

Why it worked

The creator uses a relatable complaint about a local business, combined with a slightly contrarian take, to generate engagement. The use of local hashtags and references also helps to target a specific audience.

Summary

The creator expresses frustration with Andy's Frozen Custard, complaining about long wait times and the fact that their drinks melt quickly. Despite the complaints, they acknowledge that Andy's is a popular local spot.

Structure

1Introduction to Andy's Frozen Custard
2Creator's complaints about wait times and melting product
3Comparison to Mr. Wizard's
4Criticism of Andy's operating hours compared to Schnucks
5Concluding thoughts on Andy's

Product placement

Original caption

Idk the difference between ice cream and frozen custard but shout out Mr. Wizards… also why tf does Andy’s stay open later than Schnucks #stl #stlouis #icecream #andysfrozencustard #mrwizards

More from @folliclefreak

On-screen text

One-Sided STL Beef: Andy's Frozen Custard

Transcript

Idk the difference between ice cream and frozen custard but shout out Mr. Wizards… also why tf does Andy’s stay open later than Schnucks #stl #stlouis #icecream #andysfrozencustard #mrwizards