One-Sided STL Beef: Andy's Frozen Custard

@folliclefreak

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Promoted product

Andy's Frozen Custard

Why it worked

The creator uses a relatable complaint about a local business, combined with a slightly contrarian take, to generate engagement. The use of local hashtags and references also helps to target a specific audience.

Summary

The creator expresses frustration with Andy's Frozen Custard, complaining about long wait times and the fact that their drinks melt quickly. Despite the complaints, they acknowledge that Andy's is a popular local spot.

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Transcript, structure and on-screen text

5 beats, a 29-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

Idk the difference between ice cream and frozen custard but shout out Mr. Wizards… also why tf does Andy’s stay open later than Schnucks #stl #stlouis #icecream #andysfrozencustard #mrwizards