I’ve been dreaming about adding character to our builder-grade entryway, so we finally started the makeover! 🤎

@kayleeshome

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SoundTikTok sound · original sound - kayleeshome

Promoted product

Lowe's

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3 videos3 creators

Why it worked

The video provides a clear, step-by-step DIY tutorial for a home improvement project, which is a popular and engaging content format on TikTok. The creator also effectively integrates a call to action by mentioning their Lowe's storefront for materials, making it easy for viewers to replicate the project.

Summary

The creator begins a DIY entryway makeover by installing beadboard and trim. They detail the process, including cutting and attaching the materials, and mention that all materials will be linked in their Lowe's storefront.

Structure

1Introduction to entryway makeover
2Installing beadboard
3Cutting and installing trim
4

Original caption

I’ve been dreaming about adding character to our builder-grade entryway, so we finally started the makeover! 🤎 We tackled the beadboard and trim in Part 1 for around $120 in materials, and next up is paint, a new light fixture, and all the styling. I can’t wait to see it all come together! I’ll have all of the materials linked in my Lowe’s storefront. #buildergradehome #entrywaymakeover #diyhome #homeprojects #interiordesign @Lowe’s

More from @kayleeshome

Product placement

Lowe's: A retail store that sells home improvement and construction products. It appears as a storefront mentioned in the caption, and the creator states they will link materials from it. Removing it would not change what happens in the video, but would remove a potential shopping destination. Bauer: A brand of power tools. A Bauer oscillating multi-tool is used to cut a hole in a piece of wood. Removing it would change what happens in the video, as a different tool would need to be used. Dewalt: A brand of power tools. A Dewalt miter saw is used to cut trim. Removing it would change what happens in the video, as a different tool would need to be used. Milwaukee: A brand of power tools. A Milwaukee nail gun is used to attach beadboard and trim. Removing it would change what happens in the video, as a different tool would need to be used.

Call to action

I’ll have all of the materials linked in my Lowe’s storefront.

On-screen text

Builder-Grade Entryway Makeover Part 1 ✨

Transcript

I’ve been dreaming about adding character to our builder-grade entryway, so we finally started the makeover! 🤎 We tackled the beadboard and trim in Part 1 for around $120 in materials, and next up is paint, a new light fixture, and all the styling. I can’t wait to see it all come together! I’ll have all of the materials linked in my Lowe’s storefront.