Lowe's ★ Free Member Gift ★ 1st 150 Members 8/22 ★

@bbm.fit

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SoundTikTok sound · original sound - speededaudioos

Promoted product

Lowe's

Shop tools, appliances, building supplies, carpet, bathroom, lighting and more. Pros can take advantage of Pro offers, credit and business resources.

5 videos5 creators

Why it worked

The video leverages the scarcity and exclusivity of a 'free gift' promotion to drive interest, while the satisfying visual of the ice shaver provides a clear, engaging demonstration.

Summary

The creator shows off a branded mini cooler received as a free gift from Lowe's. She then uses a Dash ice shaver to fill the cooler with shaved ice.

Structure

1Displaying the branded mini cooler
2Opening the cooler lid
3Using the ice shaver to fill the cooler
4Showing the final result

Product placement

Lowe's: (a) ACTS - the video demonstrates a branded promotional gift (a mini cooler) obtained from this retailer. Removing the brand would change the video as it is a specific promotional giveaway for this company. Dash: (a) ACTS - the brand logo is visible on the ice shaver machine used to fill the cooler. Removing it would change the video as it identifies the tool used.