Monday Night CAKE & SIP Summer Series

@_mimisahar

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SoundTikTok sound · where the party at x slow down nola bounce remix

Promoted product

ClubCake

Why it worked

The video showcases a fun, social activity that appeals to a desire for creative experiences and shared enjoyment, making it relatable and aspirational for viewers looking for things to do.

Summary

The video shows two friends participating in a "Cake & Sip" event hosted by ClubCake. They follow instructions to frost and decorate a cake while enjoying drinks, highlighting the fun and creative experience.

Structure

1Introduction to the "Cake & Sip" event
2Frosting and preparing the cake
3Decorating the cake with frosting
4Enjoying the finished cake and drinks
5Reflecting on the fun experience

Product placement

Monday Night Garden Co. (Appears - logo on poster, removing it would not change the video's content) ClubCake (Acts - it is the name of the event series and the host, and the video shows people participating in the event, implying ClubCake provides the service. Removing the name would change what the event is called and who is hosting it.)

Original caption

Cake & Sip with ClubCake. #leoseason #cakeandsip #cltthingstodo #birthdayfun #clubcake @Taria 🤍 @Julia Carlucci | CLT, NC

Call to action

Scan for Tickets: clubcake

On-screen text

Monday Night CAKE & SIP Summer Series ALL CLASSES 7-9 PM MAY 27 - AUG 12 June 10th - July 15th - Aug 12th Learn how to frost, decorate and sip on your favorite wine. We provide all the tools and ingredients to create your own masterpiece. Upon completion of your cake and sip class, you can drink and enjoy your cake! Scan for Tickets: clubcake Hosted by: clubcake

Transcript

Me and my girl Taria started off Leo season early by doing a cake and sip with ClubCake. It was really fun. She walked you through the whole process. The first half was really like getting everything together, so coloring your frosting and then icing your cake. The second half was decorating it. Super fun.