POV: Me and my bestie getting our second iPhone cuz the purple app pays us to walk 🥹💗

@kyloriane

39.8K followers · usually 12.0K views a post

Views

170.7K

Likes

3.2K

Comments

20

Shares

65

SoundTikTok sound · original sound - .waithira

Promoted product

Sweatcoinswcapp.com

Join our 200M+ users to become part of the movement economy. Sweatcoin app converts your steps into sweatcoins — virtual currency that you can spend on products and services. It Pays to Walk.

18 videos2 creators

Why it worked

The video leverages the aspirational desire for free products (iPhones) and the gamification of everyday activities (walking) through a seemingly rewarding app, creating a compelling narrative for viewers.

Summary

The video shows a person and their best friend purchasing a second iPhone, implying that they earned the money for it by using a "purple app" that pays them to walk. The app's interface, showing steps and rewards, is briefly displayed on a phone screen.

Structure

1Walking with a friend
2Showing the 'purple app' interface
3At the iPhone store

Original caption

🥹💗 Literally in our soft girl era #fyp #viral

More from @kyloriane

Product placement

Sweatcoin (app): ACTS - it tracks steps and rewards users with currency. Removing it would change the video's premise. Apple iPhone (phone): ACTS - it is being purchased. Removing it would change the video's outcome.