Why it worked
The video leverages a relatable aspiration (getting new tech) and a novel concept (getting paid to walk) to create intrigue. The "POV" format and use of emojis make it feel personal and shareable, encouraging viewers to learn more about the app.
Summary
The video shows a person and their friend getting a second iPad, implying they earned it by using a "purple app" that pays them to walk. The on-screen text and the creator's bio link suggest this app is Sweatcoin, which rewards users for physical activity.