POV: Getting my second iPhone cuz the purple app pays me to walk 🤭💖

@kyloriane

39.8K followers · usually 12.0K views a post

Views

409.3K

Likes

21.3K

Comments

78

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223

SoundTikTok sound · original sound - .waithira

Promoted product

Sweatcoinswcapp.com

Join our 200M+ users to become part of the movement economy. Sweatcoin app converts your steps into sweatcoins — virtual currency that you can spend on products and services. It Pays to Walk.

18 videos2 creators

Why it worked

The video leverages a relatable aspiration (getting a new phone) and connects it to a tangible reward mechanism (earning money by walking), creating a sense of achievable success and incentivizing engagement with the promoted app.

Summary

The video shows a person using a purple app that rewards them for walking, implying this app has funded the purchase of a new iPhone. The footage transitions from showing the app on a phone to the person buying a new iPhone at a store.

Structure

1Showing the walking app on a phone
2Transitioning to a shopping cart
3Showing iPhones in a store

Original caption

🤭💗 I love it here #fyp #viral

More from @kyloriane

Product placement

Sweatcoin (ACTS): an app that tracks steps and rewards users with currency. Removing it would change the video's premise. iPhone (ACTS): a smartphone that is being purchased. Removing it would change the video's narrative. Apple logo (APPEARS): a logo on the store display and on the employee's shirt. Removing it would not change what happens in the video.