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The video leverages a high-engagement, heartwarming 'animal news' story that naturally appeals to a broad audience, combined with the professional, polished presentation of a major news network.

Summary

A news segment from Good Morning America reports on the first birthday of a viral macaque monkey named Punch who lives at the Ichikawa City Zoo in Japan. The hosts discuss his progress in integrating with his troop and the thousands of birthday cards he has received from fans worldwide.

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Transcript, structure and on-screen text

5 beats, a 233-word transcript and 1 lines of on-screen text — the parts you need to write your own version.

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Original caption

Thousands of messages poured in for Punch, the viral monkey at Japan’s Ichikawa City Zoo, as he celebrated his first birthday! #news #punchthemonkey #punch

Punch the monkey celebrates 1st birthday

Why it worked

Summary

Transcript, structure and on-screen text

Original caption

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