Good morning, America. What do you think was my inspiration?

@gma

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Why it worked

The video features a high-profile celebrity in an incredibly shocking, high-effort costume, which naturally drives curiosity and engagement.

Summary

Heidi Klum is interviewed by Good Morning America while wearing her elaborate 2024 Halloween costume, which is a giant, realistic hand. She explains that the costume was inspired by her own hand and created using 3D scanning technology.

Structure

1Heidi Klum greets the audience in her costume
2She reveals the inspiration for the design
3She discusses the 3D scanning process used to create it
4She jokes about the difficulty of walking in the costume

On-screen text

HEIDI KLUM HALLOWEEN

Transcript

Good morning, America. What do you think was my inspiration? My inspiration was my hand. It is actually my hand. Like even the veins and everything. So, you know how everything you can now do with 3D, like you get all like, you know, they scan you and everything. We started at 3:00 today. So today wasn't so bad. No. Walking. Walking on my fingers.