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50.3Talking HeadDirect Question hookEducation
Hook
What do you do for a living?
@daniella_atk
114.8K followers · usually 17.5K views a post
Views
877.3K
Likes
52.3K
Comments
576
Shares
2.3K
View velocity
+197.4K views over 29.7d · ~6.7K/day · 10 observations
Why it worked
The video likely performed well due to the unexpected and aspirational nature of the subject's lifestyle, contrasting with typical 'get rich quick' or 'hustle culture' content. The creator's engaging interview style and the subject's candid responses about their trust fund and volunteering likely resonated with viewers.
Summary
A person is interviewed on the street about their lifestyle funding. They reveal they are not currently working but have a trust fund, and previously worked as a pastry chef.
Structure
- 1What do you do for a living?
- 2Not working, funded by trust fund
- 3Previous career as a pastry chef
- 4Day-to-day activities include volunteering
- 5Volunteers at hospital and food bank
Call to action
FOLLOW FOR MORE
INTERVIEWS
@daniella_at
On-screen text
What do you do
for a living?
how do you fund
your lifestyle?
FOLLOW FOR MORE
INTERVIEWS
@daniella_at
what was your last job?
so what do you kind of do
on your day to day?
what kind of volunteering
do you do?
Thank you so much
I really appreciate it
Original caption
This trust fund baby spends his free time volunteering! #vancouver #streetinterview #salarytransparency #ConSantanderConecto
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