You've never had a Root Beer Float?

@daniella_atk

114.4K followers · usually 17.2K views a post

Views

4.5M

Likes

4.4K

Comments

120

Shares

247

SoundTikTok sound · Refreshing and light indie pop(1552207)

Promoted product

A&W Root Beer Float

Why it worked

The video taps into nostalgia and a sense of discovery by introducing someone to a classic treat. The street interview format and the positive reaction to the root beer float create relatable and shareable content.

Summary

A content creator interviews people on the street about root beer floats, discovering that some have never tried one. She then takes one of the interviewees to an A&W to get a root beer float, which he enjoys and declares might be the drink of the summer.

Structure

1Interviewer asks about root beer floats
2People share their experiences
3Interviewer offers to get a float for someone who hasn't had one
4They go to A&W and get the float
5The person tries the float and enjoys it

Original caption

So when was the last time YOU had an @A&W Canada er Float? Greatness is back only for a limited time, so don't miss out on the nostalgia and get yours this summer! #ad #Rootbeerfloat #GreatnessReturns #AWCanada #streetinterview

More from @daniella_atk

Product placement

A&W: ACTS - The video shows a person getting a root beer float from an A&W restaurant, and the person drinks it. The A&W logo is visible on the mug and on the restaurant's decor. Removing the A&W branding would change what happens in the video as it would no longer be clear where the root beer float was obtained or what brand it is.

Call to action

if you come with me right now I'll go get you one

On-screen text

You've never had a Root Beer Float? When was the last time you had a Root Beer Float? probably when I was a kid 10+ years ago maybe Oh it's been years I've never had a Root Beer Float if you come with me right now I'll go get you one let's do it Greatness returns Well? This might be the drink of the summer

Transcript

You've never had a Root Beer Float? When was the last time you had a Root Beer Float? probably when I was a kid 10+ years ago maybe Oh it's been years I've never had a Root Beer Float if you come with me right now I'll go get you one let's do it Well? This might be the drink of the summer Greatness returns